Guide to Valentine's Day Traditions in Korea
Valentine’s Day in South Korea is unique compared to Western traditions, as it involves multiple days of celebration centered around love and relationships. Here’s a florist guide to the customs and traditions surrounding Valentine's Day in Korea.
1. Valentine's Day (February 14th) – Women Give Chocolates
In South Korea, Valentine’s Day is when women give chocolates to men as a way to express their affection. This is different from Western traditions where both partners exchange gifts. There are two main types of chocolates given:
Romantic Chocolates: Given to boyfriends, husbands, or crushes as a sign of love.
Obligation Chocolates ("Giri Choco"): Given to male friends, colleagues, or teachers as a polite gesture without romantic intent.
Many women buy chocolates from stores, but some make homemade chocolates to show extra effort and sincerity.
2. White Day (March 14th) – Men Give Gifts to Women
One month after Valentine’s Day, on White Day, it’s the men’s turn to reciprocate. Traditionally, men give gifts that are three times more valuable than what they received on Valentine’s Day. These gifts often include:
Chocolate or Candy (especially white-colored sweets)
Flowers
Jewelry or Perfume
Romantic Dinner or Date Plans
White Day is considered an opportunity for men to express their feelings and show appreciation for their partners.
3. Black Day (April 14th) – A Day for Singles
For those who did not receive chocolates or gifts on Valentine's Day or White Day, Black Day is a time to gather and embrace singlehood. On this day, singles often:
Wear black clothing
Eat jajangmyeon (짜장면), a black bean noodle dish, symbolizing their single status
Meet up with other single friends for fun or blind dates
Black Day is celebrated in a humorous and lighthearted way, giving singles a chance to bond over shared experiences.
4. Pepero Day (November 11th) – A Similar Celebration
Although not directly related to Valentine's Day, Pepero Day (빼빼로 데이) on November 11th (11/11) is another romantic occasion in Korea. People exchange Pepero sticks (thin biscuit snacks covered in chocolate) as a symbol of love and friendship. It’s a day similar to Valentine's Day but with a focus on playful gift-giving.
Additional Romantic Days
Korea has a love-related day on the 14th of every month, though they are less widely celebrated. Some of the most notable ones include:
Rose Day (May 14th): Couples exchange roses.
Kiss Day (June 14th): A day for lovers to share kisses.
Hug Day (December 14th): A day to show affection through hugs.
Modern Trends & Variations
In recent years, Korean Valentine’s Day traditions have evolved:
More Diverse Gifts: While chocolate remains popular, some couples exchange personalized gifts, skincare products, or luxury items.
Celebrating Together: Many couples now celebrate both Valentine's Day and White Day together, rather than following the traditional gender-based gift exchange.
Social Media & Events: Many couples showcase their celebrations on Instagram, and companies organize Valentine’s Day promotions, events, and special menus at cafes and restaurants.
Valentine’s Day in Korea is not just a one-day event but a part of a broader cultural tradition of celebrating love throughout the year. Whether you’re giving chocolates, receiving gifts, or eating jajangmyeon on Black Day, there's a unique way for everyone to participate in the season of romance.
