Books every florist should read

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Here’s a curated list of books that every florist should read to enhance their craft, expand their creativity, and run a successful floral business:

Floral Design and Inspiration

1. "The Flower Recipe Book" by Alethea Harampolis and Jill Rizzo

   • A visually stunning guide offering step-by-step instructions for creating beautiful arrangements with easy-to-follow recipes.

2. "In Full Flower: Inspired Designs by Floral's New Creatives" by Gemma and Andrew Ingalls

   • Features profiles and designs from modern floral artists, celebrating creativity and innovation in floral design.

3. "Color Me Floral" by Kiana Underwood

   • A guide focused on color theory and creating arrangements inspired by nature’s palette.

4. "Seasonal Flower Arranging" by Ariella Chezar and Julie Michaels

   • Highlights the importance of seasonality in floral design, offering practical and artistic insights.

5. "Floret Farm's Cut Flower Garden" by Erin Benzakein

   • Combines gardening and design, providing tips for growing, harvesting, and arranging seasonal flowers.

Flower Care and Cultivation

1. "Postharvest Handling of Cut Flowers and Greens" by Joanna Nowak and Robert M. Rudnicki

   • A technical guide on flower longevity and care.

2. "The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers" by Lynn Byczynski

   • Ideal for florists interested in sourcing or growing their own flowers.

Business and Marketing for Florists

1. "Bloom: The Art of Flowers" by Joseph Massie

   • Combines design principles with practical tips on running a floral business.

2. "Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers" by Amy Stewart

   • Offers a behind-the-scenes look at the global flower industry.

3. "Built to Bloom: The Inspired Business Handbook for Floral Entrepreneurs" by Emily Avenson

   • A modern guide to branding, social media, and business growth for florists.

Art, Creativity, and History

1. "The Art of Floral Design" by Norah T. Hunter

   • A comprehensive textbook that delves into design principles, history, and professional techniques.

2. "Floral Diplomacy at the White House" by Laura Dowling

   • Showcases the artistry of floral arrangements used in state events and diplomacy.

Wildflowers and Botanical Studies

1. "The Wildflower Handbook" by Miral Lesnik

   • A great resource for identifying and incorporating wildflowers into designs.

2. "Botany for Gardeners" by Brian Capon

   • Simplifies plant biology and offers insights that can help florists better understand their medium.

These books provide a balance of practical knowledge, inspiration, and business acumen, making them essential for every florist’s library!